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HYV-BRD-01
Brand Creative Lead
Marketing · Brand
Be the guardian of how HYV looks, sounds and feels everywhere a customer meets us.
Mission
Own the brand system and raise the ceiling on every piece of creative we ship — packaging, campaigns, storefront, social. Make HYV feel unmistakably premium and unmistakably Indian.
What you'll own
- Own and evolve the visual and verbal identity.
- Art-direct campaigns, shoots, and packaging end-to-end.
- Set the creative bar and review everything against it.
- Partner with performance so brand and growth pull together.
- Build a creative team and freelancer bench.
What success looks like
- The brand looks 10× more premium in six months.
- Creative is instantly recognisable as HYV.
- Campaigns move both brand and revenue.
First 30 days
- Audit every brand touchpoint.
- Ship a refreshed brand guideline.
- Art-direct one campaign or shoot.
First 90 days
- Own a coherent, premium brand system in market.
- Have a creative pipeline and team forming.
- Land one campaign people talk about.
The ideal candidate
- You have exceptional taste and can articulate why.
- You've built brand worlds, not just assets.
- You move fast without dropping craft.
Required
- 5+ years in brand / creative direction
- A portfolio of premium consumer work
- Art direction across film, photography, packaging
- Strong copy and storytelling instincts
Preferred
- Built a D2C brand from early stage
- Motion / editing ability
- Experience directing AI-generated imagery
Tools you'll use
FigmaAdobe CCPhotography directionMidjourney / AI imagingNotion
Interview process
01
Application — Portfolio review.
02
Intro call — 30 min on taste and vision.
03
Creative exercise — A paid brand brief.
04
Founder conversation — Two-way vision.
05
Offer — Fast and clear.
Compensation
₹10–15 LPA + ESOPs
Final numbers reflect experience and impact. We pay for talent density.
Apply