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HYV-GRW-01
Head of Performance Marketing
Growth · Performance
Own paid growth end-to-end and turn a great product into a category-defining brand — profitably.
Mission
Build and run the engine that acquires customers at scale without sacrificing margin or brand. You'll own the full paid funnel across Meta, Google and marketplaces, and the creative testing loop that feeds it.
What you'll own
- Own paid acquisition strategy, budget, and blended ROAS.
- Build a relentless creative-testing system with the content team.
- Set up clean attribution and report the truth, not vanity metrics.
- Scale spend without breaking unit economics.
- Hire and lead a small, sharp growth team over time.
What success looks like
- You scale profitable spend month over month.
- CAC trends down while volume trends up.
- Creative velocity 3× what it is today.
First 30 days
- Audit every account and rebuild the measurement layer.
- Ship 20 new creative tests.
- Set the north-star and guardrail metrics.
First 90 days
- Own a profitable, scaling paid engine.
- Have a creative pipeline that never runs dry.
- Present a 12-month growth plan to the founders.
The ideal candidate
- You've scaled a D2C brand profitably, not just spent budget.
- You're equal parts analyst and creative.
- You obsess over the customer, not the dashboard.
Required
- 6+ years in performance marketing, D2C / ecommerce
- Owned meaningful annual budgets end-to-end
- Deep Meta + Google + marketplace ads expertise
- Fluency in attribution and unit economics
Preferred
- Built an in-house creative testing engine
- Wellness / lifestyle category experience
- Early-stage brand-building background
Tools you'll use
Meta AdsGoogle AdsGA4Triple Whale / AttributionLookerAmazon Ads
Interview process
01
Application — We review your track record.
02
Intro call — 30 min on your numbers.
03
Strategy exercise — A paid growth teardown.
04
Founder conversation — Ambition and fit.
05
Offer — Fast and clear.
Compensation
₹12–15 LPA + ESOPs
Final numbers reflect experience and impact. We pay for talent density.
Apply